Business Blog Tips: Write About the News
When you want to create great articles or you’re looking for good article ideas for your business blog, you can always write about the news. The news and current events are things that almost everyone has an interest in reading about. These are also great ways to get traffic to your site or to your articles if you post them on another site.
However, if you’re going to write about the news, you need to learn to do it correctly. You don’t necessarily need to have a degree in journalism to write about the news. For example, if you are writing an article for a website, your own website or a blog post, you can use your own experiences to write about the news without having a degree or certification in journalism.
But if you want your news to be received well, it will pay off to learn how to do this correctly. You will want to follow the current standards in journalism and news writing and you want to consider these additional tips as well:
- Don’t copy other news reports such as those from CNN or the Associated Press
- Keep your facts straight
- Don’t put opinions in your news story
- Put your own spin or view on the news topic
- Make sure your content is free from spelling and grammar errors. Look at the students, they hire editors for their essays and research papers, so can you for your press releases.
Most news stories are not evergreen but there are some ways you can make it evergreen if you want your article to last longer. For example, you can talk about a recent earthquake that has hit a part of the country. After reporting on the news, you can make your article evergreen by also adding in tips to prepare for an earthquake, how to earthquake-proof your home or how to create an escape plan for your family.
Or maybe you will report on the Tiger Woods cheating scandal and then add tips such as “how to tell if your partner is cheating” or “what to do about a cheating spouse”. These are just a few examples of how to take a news story and also make it evergreen. It will help your SEO ranking right now for the keywords as people are looking for news on the story but it will also last longer over time as the article will still contain useful information to people in the future.
Years later someone may be looking for info on cheating spouses and find your article and say to themselves, “Oh I remember when they Tiger Woods scandal went public.” It gives them something they can relate to as well.