How To Select Store Fixtures That Will Lure Your Customers
Everyone knows that beautiful and unique looking store fixtures will always be able to attract the attention of customers regardless of what items they are promoting. Even when window-shopping, your customer’s eyes are always attracted to things that look special or beautiful hence having the right store fixtures is the best way to promote your own items. Here is how you can achieve such a ‘look’ with your own store fixtures.
1) Consider your target market first
Most of the time store owners make the mistake of buying or making their own store fixtures without first considering their target market. If they are trying to sell items to young teenagers then hip-looking store fixtures will work better in attracting their attention as opposed to having wooden store fixtures.
Nothing turns the attention of customers away than ugly or out of date store fixtures so that is why in order to not hurt your business, you should focus on getting your target market what it wants. Primarily in the store fixtures that they would prefer to see in your store.
2)Use the internet to your advantage and stay ‘current’
Now that the age of the Internet is upon us, it becomes even more difficult for a store owner to remain completely updated and current all the time. This is because new items and fads come and go with blazing speeds so it would be wise to try and be updated with the times as they come and go.
Now that more and more customers are getting their information online, they will be able to tell with great ease on which stores are carrying the latest items that they desire. You can use this to your advantage when you post pictures of your goods online coupled with the fancy and cool looking store fixtures that you have in your store.
3) Learn the art of arranging your products to attract more attention
Even when you have the coolest looking store fixtures, it won’t do any good if you are not aware of the art of arranging them. Most people like to arrange their items from front to the back starting with the cheapest good. However, this tends to hurt the business as customers will be attracted to the cheaper looking products first and will not consider purchasing the more expensive ones at the back.
The trick here is to do the complete opposite and to arrange your items at the front to be the most expensive ones first. This helps the customer to immediately see the better looking products as opposed to your cheaper looking ones and this will help them in their purchase decision on whether they will buy your cheaper products or decide to splurge on the expensive ones.